New Magazine Paints Dynamic Sustainable
Portrait of Long Island
November 30, 2006, Huntington, New York. In a world where savvy consumers strive to make better lifestyle choices, engaging and thought provoking information is at a premium. canvas, launching this week, is a new monthly lifestyle magazine targeting people living Lifestyles of Health and Sustainability (LOHAS). canvas, will awaken, engage and soothe it’s readers with thought provoking topics. The magazine will quench Long Island’s need for this type of information.
The LOHAS segment is a diverse and growing community of people and businesses that provide sustainable goods and services to consumers identified as "Cultural Creatives” – people who make conscientious lifestyle decisions based on social and cultural values.
"LOHAS consumers have a heightened awareness about things that are important not only to themselves but the larger world around them”, says Ramin Ganeshram, editor of Canvas. "We seek products and services that align with our values and beliefs, and appreciate companies who share our mind set. LOHAS consumers strive to make positive differences in the world. They are drivers of change in their local communities, as well as, globally."
Locally owned and operated, canvas is an environmentally sensitive magazine that was born from the personal passion, of publishers Tom Pellicane and Matt O'Grady. Veteran publishing professionals, the pair realized there was no magazine on Long Island that spoke about issues that were important to them as responsibly minded consumers.
Says Pellicane: "Long Island needs a community oriented magazine that explores where our local and global community is going” Matt O'Grady adds, “We are aiming to create a network of enthusiastic people who are willing to converse about sustainable life issues.”
Among the topics that canvas will cover are local arts and culture, organics, alternative fuels, current events, yoga, holistic medicine, physical well being, education, meditation, politics, healthy food, cooking, farming, preserving open space and protecting the environment.
Through the pages of this dynamic and unique magazine advertisers will see that the LOHAS segment is a powerful and dynamic cultural force willing to spend their dollars in support of their beliefs.
canvas will be available complimentary to readers at outlets throughout Nassau & Suffolk Counties. The first edition of canvas serves as an introduction with “primer” articles about alternative medical therapies, organics 101 and the truth about biodiesel. Future articles will cover soothing winter getaways, green spring cleaning, the Long Island music scene as an incubator for the stars of the future, green campuses from grade school to college and much more.
Beyond the magazine canvasli.com will provide visitors with regular information updates, exclusive content, and the ability to connect with each other. The websites next phase will provide visitors with the opportunity to purchase goods and services they desire.
Editor Ramin Ganeshram is available for interviews to discuss canvas Long Island and talk about topics important to Long Islanders including:
- Long Islanders making a difference
- Long Island energy security
- How personal wellness is a benefit to others
- Exciting events you need to know about and more!
Paul McGinniss
845-626-2999
Paul@serendipityassociates.com
