Red and Green

Yesterday my business partner, Matt, and I were scheduled to meet someone for lunch at one of our favorite Restaurants, and a canvas advertiser, Red, here in Huntington.

As we waited for our guest to arrive we had the opportunity to talk with Executive Chef and Owner, Nino Antuzzi.

To me the conversation followed the path of my blog post yesterday about green sections in canvas. Asking do we need to scream from the roof tops with a “Green Section” to receive green ad dollars – no pun intended.

So how does Red fit in here? Well as we were talking to Nino I asked him about a new restaurtant that opened in Huntington recently. Our discussion migrated to food, preparation, presentation and quality.

Although I’ve eaten at Red many times since their opening and always recommend it to people asking about restaurants in Huntington. The depth of this conversation about their food supply was even a first for me.

Here’s the rub… Nino also chooses not to scream from the rooftops about his food quality. And you know what – he shouldn’t have too.

Why am I posting this?

Because it’s important to those within the LOHAS to share with others. Nino was able to tell us exactly where his meats come from and how they’re raised. He was able to compare them to other meats available and describe why he chooses what he does and the impact on his prices. Guess what we learned – his beef is organic/natural and has always been before it was the trend!

We then talked about his fish and Nino described where his tilapia comes from and how come he chooses it and why he uses the vendor he does etc.

We talked about veggies and other food products etc. You get the point..

To me this is a great story !

One of our goal’s with canvas was to connect LOHAS consumers with LOHAS business… We’re doing that with Red and know our readers will appreciate Nino’s knowledge and investment in his food products.

Another goal of ours with canvas is to help migrate others to a LOHAS mindset, where people like us at canvas, Nino at Red don’t have to scream from the roof tops. To a place where we become part of the norm not a special section or dinner special for the evening.

Spread the word, help us help others to appreciate what LOHAS is really about, being green is only part of it, so is authenticity, openness and inclusiveness. Others can learn from Nino’s lead.

Tom Pellicane – Publisher, canvas Magazine